What a wonderful night at See See Bar Sydney last week celebrating the Chinese New Year of the Fire Horse — a timely reminder of the rich traditions, colour and cultural energy that make Hong Kong such a compelling destination for Australian travellers.
Fun photo booths, fortune tellers and delicious Asian inspired canapes made it a night to remember.
HKTB Australia, New Zealand & South Pacific Director Karen Macmillan entertained the crowd with a rousing speech and told us that Hong Kong is firmly back on the radar for Australian travellers, with visitor numbers from Australia jumping almost 30 per cent in 2025 as the destination continues its strong tourism comeback.
New data from the Hong Kong Tourism Board (HKTB) shows Australian arrivals climbed 27 per cent year-on-year to reach 469,000 visitors in 2025, highlighting renewed interest from the Aussie market.
December 25 was a particularly strong month, delivering the second-highest number of Australian visitors to Hong Kong in the past 12 years.
Globally, Hong Kong recorded 49.9 million visitor arrivals in 2025 — a 12 per cent increase year-on-year — signalling a steady rebound for the destination.
Earlier in 2025, demand from Australian travellers was so strong that visitation briefly outpaced available direct air capacity.
By the end of 2025, capacity had improved significantly with Hong Kong Airlines launching new direct routes to Sydney and Melbourne, while Cathay Pacific resumed its seasonal Adelaide service, boosting connectivity between Australia and the city.
