The trip was organised by PROMPERÚ, in partnership with G Adventures, ahead of the launch of the National Geographic Signature with G Adventures collection in January.
The curated journey was designed to demonstrate the premium travel opportunities within Peru and the potential to deliver meaningful impact, while introducing agents to the core pillars of the new collection.
Drawing on G Adventures’ 35+ years of leadership in community tourism, the itinerary emphasised purposeful travel experiences, with strong engagement with local communities and conservation initiatives throughout.
Over 10 days, advisors travelled through Lima, Cusco, the Sacred Valley, Machu Picchu and the Peruvian Amazon, experiencing a blend of standout culinary moments, premium accommodations that reflected local culture and heritage, and hands-on encounters with artisans, conservation specialists and community-led tourism initiatives.
These experiences also highlighted PROMPERÚ’s commitment to socially responsible travel and community-driven tourism development.
In total, 11 top Travel Associates advisors participated in the trip, designed to strengthen their knowledge of Peru’s premium offering and position the destination as a leader in authentic, sustainable and transformative travel.
Those who attended were Alison Mark, Georgia Fyfe, Christopher James, Vanessa Schmitzer, Teann Edwards, Nicola Sinclair, Stephanie Shanahan, Kylie Dowling, Elizabeth Murray, Kylie McFarlane and Natalya Mikhaylova.
The program included premium accommodation, private transport, expert-led experiences and privileged access to key cultural and natural sites.
The initiative forms part of PROMPERÚ’s broader strategy to grow Peru’s visibility within Australia’s premium travel sector.
Recent efforts have included targeted trade training, high-end roadshows, media partnerships and collaboration with key industry stakeholders.
Australia is one of the fastest-growing source markets for Peru and remains a priority for destination promotion within the luxury travel segment.
Australian travellers consistently rank among the highest spenders in Peru, contributing significantly to the country’s tourism economy. In 2025, Peru welcomed 34,721 Aussies, representing a 27% increase compared to 2024.
