The Australian Cruise Association (ACA) and the New Zealand Cruise Association (NZCA) have announced the renewal of their Memorandum of Understanding (MOU).
The agreement formalises an ongoing partnership between the two peak industry bodies, recognising the importance of a coordinated regional approach in an increasingly competitive global cruise environment.
Jill Abel, ACA CEO, said the partnership reflects the highly interconnected nature of cruise across Australia, New Zealand and the wider South Pacific.
“Cruise itineraries across our region do not operate in isolation – they are part of a broader Australasian ecosystem,” Ms Abel added.
“Strengthening alignment between Australia and New Zealand is critical to ensuring we remain a compelling and competitive destination for global cruise deployment.
“Both countries have long been recognised as world-class cruise destinations. By working more closely together, we can better support cruise lines, share insights and promote the depth and diversity of experiences available across our region.”
Under the MOU, ACA and NZCA will collaborate across key areas including regional promotion, industry intelligence sharing, engagement with cruise lines and alignment on matters impacting the broader cruise sector.
The agreement also supports joint participation at major international industry events and strengthens communication and collaboration between the two organisations, ensuring a more coordinated approach to supporting cruise deployment and regional growth.
“With strong forward demand and a significant pipeline of new ships entering the global fleet over the next decade, destinations that can demonstrate collaboration, consistency and a clear regional proposition will be best placed to capture future growth,” said Ms Abel.
“This MOU positions Australia and New Zealand as strong partners, working together to showcase the strength of our region and ensuring cruise continues to deliver economic and community benefits across both countries.”
Main image: (L-R) Jill Abel, CEO Australian Cruise Association, Hon Louise Upston, NZ Minister for Tourism, and Jacqui Lloyd, CEO New Zealand Cruise Association
