Viking has been named Australia’s ‘Most Trusted River Cruise Operator’ for the second consecutive year.
The company took out first place in the Reader’s Digest 2026 Trusted Brands Awards of Australia.
Now in its 27th year, the awards are among the most respected in Australia, recognising the brands consumers trust most across a wide range of product and service categories.
“Being named Australia’s Most Trusted River Cruise Operator for the second-year running is incredibly meaningful for us, particularly at a time when our river program continues to grow,” said Michelle Black, ANZ Managing Director, Viking.
“We are expanding our fleet with new Viking Longships across Europe, welcoming additional vessels on the Nile and opening up entirely new river experiences, including India, giving our guests more choice, more depth and more extraordinary destinations to explore, all with the reassurance of travelling with a brand they trust.
“This kind of recognition is especially meaningful to us because it reflects the confidence our guests have in the experiences we deliver.”
The Trusted Brands Awards are compiled through an independent consumer survey and represent a snapshot of the brands Australians trust most across key product and service categories, making the awards a true reflection of consumer confidence.
Since launching in 1999, the Trusted Brands Survey has become an established indicator of brand trust, quality and reliability.
The complete list of the 2026 Trusted Brands Australia Winners has been released at trustedbrands.com.au.
Viking was also named to the TIME100 Companies: Industry Leaders list for Travel & Tourism, which highlights the 10 most influential companies shaping the sector in 2026.
The cruise line was recognised in the “Disrupters” category, highlighting companies that are redefining industries and challenging conventional approaches.
“Ever since our humble beginnings in 1997, we have always done things differently in the travel industry,” said Torstein Hagen, Chairman and CEO of Viking.
“We focus on the destination and we do not try to be all things to all people. We are proud that our contrarian approach continues to resonate with our guests, the industry and prestigious publications like TIME, as we continue to grow thoughtfully and stay true to what makes Viking different.”
