Approval has been granted for a $150 million Chocolate Experience at Cadbury Hobart, clearing the way for a project that will attract thousands of additional visitors per year to Tasmania and increase the State’s visibility worldwide.
The attraction at the historic Cadbury factory site in Claremont is forecast to welcome 431,000 visitors a year, inject more than $120 million into the Tasmanian economy annually, support more than 300 construction jobs and more than 200 ongoing roles.
Amy Hills, Tourism Industry Council Tasmania CEO, said that in order for Tasmania to remain competitive as a visitor destination, it needed to support the type of attraction, innovation and creativity that the Experience offers.
“For our industry to go from strength to strength we need to keep innovating and keep investing in attractions. This is a next-level concept that is going to make Tasmania the must do destination that it deserves to be.
“This is a once-in-a-generation opportunity to tell the Cadbury story properly and authentically and it will lift the whole industry with it. Importantly, it will cater to a variety of visitors and deliver on the Tassie brand promise ten-fold.”
Ninety five per cent of the project cost will be privately funded, with existing government support providing the confidence for its future success. The project is due to be complete by September 2028.
“Cadbury’s story and Tasmania’s story have been intertwined for more than a century and this project will bring that story to life for hundreds of thousands of visitors every year, and help write the next chapter for Claremont, for Cadbury and for Tasmanian tourism,” said Toby Smith, President of Mondelēz International for Japan, Australia, and New Zealand.
