Infinity has launched its 2026 destination campaign in partnership with the Hong Kong Tourism Board.
The multi-channel initiative is designed to inspire travel, educate the trade and drive bookings to one of Asia’s most dynamic destinations.
The mutual decision to return to market with a dedicated campaign follows a period of strong double-digit year-on-year growth, with Hong Kong delivering 13.5% growth compared to the same period last year.
Continued improvements in commercial performance, including year-on-year margin expansion and higher average rates, have reinforced Hong Kong as a destination where demand and value are growing in tandem.
Throughout 2026, the campaign will spotlight Hong Kong’s diverse experiences, premium products and evolving travel opportunities, while equipping travel agents with the tools, knowledge and confidence to sell the destination effectively.
A core focus of the campaign will be a comprehensive agent engagement and education program, featuring:
- A series of destination-focused webinars
- Curated product packages highlighting key Hong Kong experiences
- A suite of marketable assets and sales materials designed specifically for travel agents
- Ongoing inspiration, insights, and trade support throughout the year
The campaign will showcase a broad range of product offerings across accommodation, experiences and touring, highlighting Hong Kong’s unique blend of culture, cuisine, nature and modern city life.
Infinity products will be promoted across digital channels, agent communications and campaign activations to drive awareness and demand.
“We are thrilled to be working alongside the Hong Kong Tourism Board on this 2026 campaign,” said Jo Rendall, Infinity’s Business Leader for Australia and New Zealand.
“Hong Kong has delivered strong double-digit year-on-year growth, alongside continued improvements in margin and average rates, which gives us confidence in the market’s long-term potential,” added Ashleigh O’Reilly, Infinity’s Marketing Manager for Australia & New Zealand.
“This partnership allows us to build on that momentum by delivering meaningful education, strong product support and compelling content to our travel agent community.”
The collaboration strengthens Infinity’s ongoing commitment to supporting the travel trade through high-impact partnerships and destination-led storytelling, while reinforcing Hong Kong’s position as a must-sell destination for 2026 and beyond.
Agent Incentive
As part of the campaign, the agent who tops the leaderboard for sales of Hong Kong Disneyland product will win a fabulous prize, including two x one-day park tickets and two x Disney Premier Access – eight attractions.
https://infinityholidays.com/campaigns/hong-kong/
