One lucky viewer will win a $10,000 travel voucher after Trafalgar renewed its partnership with the hit TV show MasterChef Australia.
Returning for Season 18, the collaboration positions Trafalgar at the forefront of the culinary travel boom, connecting major prime-time television exposure directly to actionable sales opportunities for travel advisors.
As food continues to be a primary driver for global destination selection, this partnership capitalises on the undeniable link between on-screen culinary inspiration and authentic, on-the-ground travel experiences.
This season, MasterChef Australia pivots back to the nostalgia of home cooking and deep heritage storytelling.
This focus perfectly mirrors Trafalgar’s own Be My Guest experiences – the brand’s signature product that takes clients off the beaten tourist trail and directly into the private homes, farms and wineries of locals.
For travel agents, this alignment offers a powerful narrative to convert viewers into bookings:
- Authentic Local Connection: From breaking bread with a 29th-generation Scottish Laird in his ancestral castle on Trafalgar’s Best of Scotland to sharing homemade pasta with a multi-generational winemaking family in Tuscany on the Rome & Tuscany Highlights Trip, clients experience the exact culinary immersion they see on screen.
- Brand Trust & Expansion: Backed by nearly 80 years of trusted experience from The Travel Corporation Tour Brands (TTCTB), Trafalgar continues to expand its offerings, now including river cruising alongside its award-winning land itineraries across six continents.
To drive awareness during peak booking windows, Trafalgar has launched a viewer competition in conjunction with MasterChef Australia, giving away a $10,000 travel voucher to experience a Trafalgar itinerary first hand.
How to Leverage the Campaign:
- Tune In: Encourage clients to let MasterChef Australia serve as their ultimate travel inspiration (airing Sunday to Wednesday nights and streaming on 10).
- Promote the Contest: Direct clients to 10.com.au/win to learn how to enter the $10,000 Trafalgar getaway competition.
- Close the Sale: Use Trafalgar’s curated itineraries to match the culinary destinations featured on the show and on https://www.trafalgar.com/en-au/campaigns/master-the-journey. And use the MasterChef exclusive viewer discount code MASTERCHEF26 to secure your clients a discounted booking.
