Two of South Australia’s longest-established independent travel agencies have united under a new banner, with the launch of EP Travel on the Eyre Peninsula.
The new brand brings together Travel and Cruise Ceduna and Port Lincoln Travel and Cruise, both members of the Travellers Choice network, under a single identity aimed at strengthening their presence across the region.
The move follows the acquisition of Port Lincoln Travel and Cruise by long-time Travel and Cruise Ceduna owner Tullie Seneca in 2024.
Travel and Cruise Ceduna has been serving travellers since 1985, while Port Lincoln Travel and Cruise opened a year later. Seneca, who joined the Ceduna agency in 1995 before taking ownership in 1997, said the rebrand marks the next stage of growth for the business.
“Operating two brands, even if both are well known and respected, involves complexity and additional costs in terms of marketing and administration,” Seneca said.
“We can now operate a single website and significantly streamline our promotional activities, helping accelerate our sales growth across the Eyre Peninsula and beyond.”
The launch coincides with the opening of a new storefront in Port Lincoln, giving the agency a stronger physical presence in the region after operating without a shopfront for the past 18 months due to staffing shortages.
Seneca said the arrival of experienced consultant Ryan Irvine in Port Lincoln helped create the opportunity to re-establish a retail presence and support future growth.
Looking ahead, she believes the EP Travel brand will provide a platform for further expansion across the Eyre Peninsula.
“We are looking to the future, and the launch of EP Travel gives us the ability, if commercial opportunities arise, to seamlessly integrate more locations on the Eyre Peninsula,” she said.
Travellers Choice supported the rebranding project, assisting with brand development, marketing materials, signage and the launch of the new website.
The new identity officially debuted this week, creating a single travel brand spanning two of the Eyre Peninsula’s most significant regional centres.
