The Australian Travel Industry Association’s Beyond Borders on the Road (BBOTR) series has again struck a chord with sell-out events in Adelaide on July 20 and Perth on July 22.

Following the success of BBOTR in Sydney in April and a huge turnout for Brisbane in May, the BBOTR agenda for Adelaide and Perth again delivers networking opportunities, practical advice and tools to help members deliver value to travellers and strengthen the travel industry.

Both BBOTR events will feature updates from the ATIA leadership team on member services, industry insights and ATIA’s advocacy work.

There’s also a session on the upcoming card surcharging changes from October 1, thanks to BBOTR series major sponsor TravelPay, and a session from Nicole O’Sullivan on client connection in the digital age.

“We’re delighted to see that BBOTR’s popularity has carried across the country this year,” said Dean Long, ATIA CEO.

“The ATIA team put a lot of effort into finding relevant and timely content for our members and the turnout shows that the content is resonating.”

Switzerland Tourism is the major sponsor for BBOTR Adelaide and will also be updating attendees on their trade engagements with Australian travel businesses.

BBOTR culminates at the Beyond Borders Summit in Melbourne on October 9. Package tickets including Beyond Borders Summit and the full range of NTIA weekend events are available now at: https://atia.eventsair.com/atia-premier-events/tickets