Airfares can be the deciding factor when clients weigh up a European holiday. Avalon Waterways has taken that pressure out of the conversation with return international airfares included on select 2027 departures of Magnificent Europe and Romantic Rhine.
Complimentary transfers are also included with every Fly Free booking, making the journey from Australia to the river simpler to package and explain.
The offer is available from 15 July to 30 October 2026 on selected departures.
Clients who prefer to arrange their own flights can instead take advantage of cruise-only savings of up to $14,100 per couple on select 2027 Avalon Waterways Europe river cruises when booked by 12 October 2026.*
Strasbourg. Photo Credit: Hugues-De-Buyer-Mimeure
Two bestsellers, two distinct ways to see Europe
The 8-day Romantic Rhine itinerary runs between Amsterdam and Basel, crossing Holland, Germany, France and Switzerland. Its compact format carries plenty of variety, from Amsterdam’s canals and Cologne’s Gothic architecture to the Rhine Gorge, Rüdesheim, Heidelberg or Schwetzingen and Strasbourg. It is an easy recommendation for clients who want a focused river journey or who plan to add time elsewhere in Europe.
Magnificent Europe is the more expansive option, linking Amsterdam and Budapest over 15 days. The route travels along the Rhine, Main and Danube, with calls that include Cologne, Bamberg, Nuremberg, Regensburg and Melk before reaching Vienna and Budapest. It gives clients a broad sweep of Central Europe without the repeated packing and transfers of a land itinerary.
A suite designed around the passing view
The value story continues on board. Avalon’s modern Suite Ships carry fewer passengers, supporting a more personal style of service. Panorama Suites place the river at the centre of the room through the line’s signature Open Air Balcony design, with wall to wall, floor to ceiling windows that open wide and beds positioned to face the scenery.
On shore, Avalon Choice gives guests included Classic, Active and Discovery excursion options, so couples, friends and multigenerational groups do not have to approach every day at the same pace. One guest might join a guided city walk while another opts for a more active outing, then both can return to the same ship at day’s end. That flexibility gives advisors a useful answer when clients share an itinerary but not identical interests.
Turn the offer into a booking conversation
For advisors, the campaign combines a clear price-led hook with two itineraries that are straightforward to match to different client profiles. Lead with the air inclusion for travellers seeking cost certainty, or use the cruise-only saving for clients travelling on points or building a longer European trip. Then bring the product to life through the suite design, choice of included excursions and manageable passenger numbers.
Ready to sell? Access Avalon Waterways sales and marketing tools and make bookings via the Travel Agent Portal.
Advisors can also view the current offer and selected departures online.
*Offers apply to selected departures and are subject to cruise and cabin availability at the time of booking. Terms and conditions apply. See avalonwaterways.com.au for details.
