Three long-serving hotel executives have been promoted into expanded operational roles across Australia, as TFE Hotels strengthens leadership across key eastern seaboard markets.

Sid Singh has been appointed Area General Manager NSW while continuing as General Manager of Adina Sydney Darling Harbour.

Mr Singh has spent 16 years with the group and will now oversee the wider Sydney portfolio, following previous responsibility for multi-brand operations, capital projects and business-wide initiatives.

Sid Singh, Area General Manager NSW

Jay Hore (main image), Area General Manager ACT and Southern NSW, has also had his remit expanded with Adina Wollongong added to his portfolio.

Mr Hore has more than 18 years with the company and has held leadership roles across several properties.

Meanwhile Shaarn Letele has been appointed General Manager of Vibe Hotel Darling Harbour.

Mr Letele brings more than 17 years of experience with the group across Australia and New Zealand, including roles at Travelodge Hotel Wellington, Adina Sydney Central and Vibe Hotel North Sydney. He most recently led the closure and reopening project at Adina Darling Harbour.

Shaarn Letele, General Manager of Vibe Hotel Darling Harbour

Tish Nyar, TFE Hotels Senior Director of Operations ANZ, said the appointments recognised the contribution of the three leaders while supporting internal career progression and succession planning.

Further operational changes will see Mr Nyar focus more heavily on strategic activity across Australia and New Zealand, while Ajay Vaid’s regional responsibilities expand to include Western Australia and the Northern Territory.

Briana Hill will also take on a broader cluster role overseeing the three Adina hotels in Brisbane.

https://www.tfehotels.com/