Emirates Skywards has launched a new global campaign highlighting the growing number of ways members can earn and spend Miles beyond flights, including shopping, dining, hotels, entertainment and family travel.
The Miles More Rewarding campaign focuses on the programme’s broader lifestyle ecosystem, which now serves more than 40 million members worldwide.
Members can earn Miles through everyday spending at participating partners, including more than 500 brands through the Skywards Everyday app and more than 1,300 outlets at Dubai Mall.
Online shopping also forms part of the program, with members able to earn and spend Miles through Skywards Miles Mall across markets including Australia, the UK, U.S., UAE and India.
Skywards Miles can also be redeemed for concerts, sporting events and other experiences through Skywards Exclusives, with rewards starting from 5,000 Miles.
Partner hotel programs include Marriott Bonvoy and IHG Hotels & Resorts, while eligible members can earn across both Emirates flights and Marriott stays.
For travellers, Miles can be used towards Emirates and flydubai flights through Cash + Miles, upgrades and partner airline travel.
Emirates Skywards currently has airline partnerships covering more than 1,400 destinations, including Qantas, Jetstar, Air Canada, Japan Airlines, Malaysia Airlines and United Airlines.
Families can also pool Miles towards shared rewards, while younger travellers can earn through Skywards Skysurfers, with Miles remaining valid until they turn 21. Emirates said further enhancements to the family experience are planned as the loyalty program continues to develop.
