The Surf Coast Shire has officially earned ECO Destination Certification from Ecotourism Australia, formally recognising the region’s commitment to sustainable tourism and environmental management.
Located south-west of Melbourne at the start of the Great Ocean Road, the Surf Coast becomes the second Victorian destination to achieve the certification, following East Gippsland in 2023, and the 15th in Australia.
“This certification recognises the dedication of the Surf Coast Shire team, businesses and residents in making the Surf Coast a model for responsible tourism in Australia,” said Elissa Keenan, Ecotourism Australia CEO.
Libby Stapleton, Surf Coast Shire Mayor, said the region’s environment was a key drawcard for the 2.6 million visitors it welcomes each year.
“One of our priorities is to foster slow and regenerative tourism that is respectful of the local environment, values local communities and maximises local yield and revenue. This certification will help us to achieve that,” Cr Stapleton said.
Assessed across more than 90 criteria, the certification covers destination management, environment and climate, culture and tradition and social wellbeing.
Through Ecotourism Australia’s partnership with Green Destinations, the Surf Coast Shire joins a network of more than 200 certified destinations globally.
ECO Certified operators in the region include Torquay Surf Academy, Southern Exposure Eco Adventure Sports and Go Ride A Wave, alongside sustainable accommodation providers including RACV Torquay Resort, Great Ocean Road Resort and Mantra Lorne.





