A group of Australian travel agents and media are currently exploring Uganda ahead of the annual Pearl of Africa Tourism Expo (POATE) — Uganda’s premier tourism and travel trade event.
Organised by the Uganda High Commission in Canberra in collaboration with the Ministry of Tourism, Wildlife and Antiquities, Uganda Tourism Board (UTB) and the Uganda Wildlife Authority, the 10-day familiarisation tour represents one of the country’s most strategic tourism market penetration campaigns targeting Australia in the lead-up to POATE.
The highly anticipated 10th edition of POATE will take place from May 21–23, 2026 at the prestigious Speke Resort Convention Centre in Munyonyo, Kampala.
This year’s expo carries the inspiring theme, “Wanderlust – It’s Your Time to Thrive,” highlighting Uganda’s remarkable post-pandemic tourism recovery and its commitment to sustainable, inclusive and community-led tourism growth.
Travelling with the Australian delegation is Ms Tiisa Susan Mugwanya, Uganda’s High Commissioner to Australia, alongside key representatives from Uganda’s tourism and cultural sectors.
Importantly, this marks the first time an Australian group has officially been invited to attend POATE — a significant milestone in strengthening tourism ties between Uganda and Australia.
Uganda Tourism Board representatives recognise the importance of educating Australians about the destination, particularly given Australians’ strong appetite for travel and high visitor spending.
After experiencing the country firsthand myself, it’s easy to understand why Uganda is rapidly gaining recognition as one of Africa’s most exciting emerging destinations.
Known as the “Pearl of Africa,” Uganda offers an extraordinary mix of bucket-list experiences unlike anywhere else on the continent. From unforgettable encounters with mountain gorillas and chimpanzees to classic African safari experiences featuring the Big Five, the country delivers exceptional wildlife experiences at every turn.
Ms Tiisa Susan Mugwanya said Uganda offers something truly unique within Africa’s tourism landscape.“When you visit many African countries you see the Big Five, but when you come to Uganda you experience the Big Eight,” she said.
“That’s the Big Five plus the gorillas, chimpanzees and the unique Ugandan people. We want to triple visitor numbers from Oceania from 10,000 to 30,000.”
Beyond the wildlife, visitors are immersed in rich cultural and community experiences, complemented by an impressive range of accommodation options spanning budget-friendly stays through to world-class luxury lodges.
The Australian group is now nearing the end of its Ugandan adventure as they make their way back to Kampala and the Speke Resort Convention Centre, where the expo will officially begin.
Stay tuned as we share more highlights and unforgettable moments from the journey through the Pearl of Africa.
