Following its debut in 2023, the store returns for one day only on September 19, giving Melburnians a chance to shop for exclusive once-in-a-lifetime rewards for just 1 Velocity Point.
From 8am at 327-329 Bourke Street Mall, nearby to MECCA’s new flagship store, Melburnians can snap up hundreds of premium consumer products for just 1 Velocity Point, including:
# Dyson Airwrap™ multi-stylers
# WellCare LED Face Masks
# Prada Paradoxe and Burberry Hero fragrances
# Bose QuietComfort headphones
# Virgin Australia flights and lounge access
The store is part of Velocity’s mission to help Aussies reach rewards faster, with research revealing that 59 per cent of loyalty program members are seeking more achievable rewards.
From a mystery reward carousel and claw machines to Myer reward shelves lined with sought-after products, the store offers playful ways to claim rewards.
Virgin Australia crew will be on hand to guide members, alongside a DJ to keep the energy high.
Velocity Points can be earned quickly across an extensive partner network, including 7-Eleven, AGL, DiDi, DoorDash and more.
Members can also transfer Points from credit cards and Flybuys or accelerate earning through Family Pooling – unlocking rewards faster.
From just 5,900 Points (plus taxes, fees and carrier charges), members can book a one-way Virgin Australia economy reward seat from Sydney to Melbourne, use Points + Pay to reduce fares or redeem Points for hotels, holiday extras and more.
Points can also be redeemed for a vast selection of products, including gift cards, wine and online shopping at Myer.
