The Australian Travel Industry Association (ATIA) will kick off its 2026 Beyond Borders On The Road series in Sydney on April 13, marking the first stop in a national programme designed to connect with travel professionals across the country.
The Sydney event will cover key issues impacting the industry, including updates from ATIA leadership, advocacy developments and practical marketing strategies.
Highlights include a marketing masterclass with Nicole O’Sullivan and Chris Fundell, focusing on personal branding, social media and converting leads into sales. Attendees will also receive a briefing on the Sydney Airport Master Plan and what upgrades to the T2 terminal may mean for clients.
Dean Long, CEO, ATIA, said the event will bring valuable insights to the industry.
“Beyond Borders On The Road Sydney is the start of a national conversation that feeds directly into Beyond Borders. If you want to shape where ATIA’s advocacy is heading, and hear it straight from us, this is where you need to be,” he said.
The evening will also include NTIA insights and rooftop networking drinks, giving attendees the opportunity to connect with peers and industry partners.
Early bird tickets are now available for a limited time, priced at $55 for members and $110 for non members.
Following Sydney, the roadshow will continue in Brisbane, Adelaide and Perth in the coming months.
