Refined Globetrotters are travellers who prioritise travel above all, indulging in world class destinations, gourmet dining and exclusive experiences. They are experienced travellers who are always on the lookout for new places to cross off their list, immersing themselves in history and museums where connection comes through learning from the cultures they experience.
In the Australian market this is one of Destination Canada’s priority segments. Refined Globetrotters represent 2.1 million Australians and strongly align with Canada’s core strengths, from rich cultural heritage and luxury dining to comfortable access to stunning natural landscapes. They also show strong intent to visit Canada, with high flexibility across all seasons and are particularly drawn to curated experiences that feel authentic, unique and secure.
Canada offers an extraordinary canvas for this style of travel, from historic urban centres and renowned culinary scenes to luxury resorts and expertly guided tours.
Learn more about what Canada has to offer Refined Globetrotters by clicking on a Canadian province.
