The first 400 bookings for a Tropical North Queensland holiday with My Queensland from today will receive a $300 bonus on package deals for travel during May and June.
The promotion is part of a destination brand campaign to drive immediate visitation to the region.
Mark Olsen, Tourism Tropical North Queensland (TTNQ) Chief Executive Officer, said the integrated campaign including the My Queensland deals targeted key southern markets with the goal of bringing some 1,000 people to the region before June 30.
“TTNQ has immediately responded to the slow start to the shoulder season and unpredictability about the upcoming peak season by investing in this unbudgeted campaign to target last-minute holiday bookings,” he said.
“There is a lot of uncertainty from travellers about what to do with their holiday time with some changing their plans and looking for reassurance before they choose a destination.
“This Winter Campaign is about getting in front of the customer, particularly those who had overseas trips planned, and encouraging them to holiday in Australia’s international destination – Tropical North Queensland.”
The My Queensland deals include:
- Seven nights at Crystalbrook Riley from $1799 per person twin share. This includes flights with checked luggage, return private airport transfers, a room upgrade, daily breakfast and up to $2,000 in bonus value including a $500 dining credit plus $300 off for travel before June 30. https://www.myqldholiday.com.au/package/crystalbrook-riley-a-cairns-luxury-resort-7-nights-resort-room-flights-incl/
- Five nights at Pullman Port Douglas Sea Temple Resort and Spa from $1699 per person twin share. This includes flights with checked luggage, return airport coach transfers, daily breakfast and up to $2,000 in bonus value including a choice of reef or rainforest experiences and dining vouchers plus $300 off for travel before June 30. https://www.myqldholiday.com.au/package/pullman-port-douglas-sea-temple-resort-spa-5nights-studio-spa-room-flights/
“Through tactical brand digital activity in Sydney, Melbourne, Adelaide and South East Queensland we aim to generate 54,000 clicks that will drive direct referrals through the Tropical North Queensland consumer website (cairnsgreatbarrierreef.com) to operators,” added Mr Olsen.
“My Queensland will provide additional exposure for Tropical North Queensland through a multi-channel campaign across newspapers, digital, including video distribution via Flight Centre and ALDI Holidays, and an e-newsletter to their extensive database.”
Check out the My Queensland deals: https://www.myqldholiday.com.au/ttnq-300-off/
Main image courtesy TTNQ
