Australians are becoming increasingly savvy when it comes to funding their holidays, using reward points to secure their dream getaways.
This new wave of ‘holiday hackers’ use travel rewards to unlock luxury room upgrades, premium experiences and in some cases, entire trips.
From overwater villas in the Maldives and private airport transfers in Bali to boutique Australian staycations complete with cocktails and breakfast, travellers are cashing in loyalty rewards to elevate their trips and keep costs down.
The trend is being reflected in the rapid growth of Luxury Escapes’ loyalty program, Société, which has amassed more than 1.5 million active members since launching in April 2025.
Members have already redeemed more than 131 million Société Points, with Bali, Thailand and the Maldives among the most popular destinations for points redemptions.
Whether it’s a $500 weekend getaway close to home or a once-in-a-lifetime $30,000 bucket-list Euro tour, Australians are focused on squeezing the best value out of every cent and Point.
Société Gold Member, Marcia Aqui (main image & left), from Sydney redeemed Société Points for a Blue Mountains weekend at the famous Hydro Majestic, including breakfast, dinner and nightly cocktails, as well as a room upgrade on an upcoming hotel stay in Greece.
“I get a real kick out of using points whether they are airline rewards or Société points, it’s a bit like the thrill of finding forgotten money in your jacket or jeans pocket,” she said.
“When we got home from our recent Europe trip, the points were already in my account, so I put them straight towards our next holiday.
“There’s no point letting them sit there when we can use them for a free weekend away and making our Greece stay even better. It’s money for jam really.”
Luxury Escapes has launched a Triple Societe Points campaign, giving members the opportunity to turbocharge their Points balance, fast track free holidays, upgrades and other holiday experiences on eligible bookings for the entire month of July.
“While some travellers do save up their points for the big-ticket trip, we’re seeing more and more members going for instant gratification and using Société Points within weeks or months of earning them,” said Adam Schwab, Luxury Escapes Co-Founder and CEO.
“We love seeing members redeem points for experiences that make a real difference to their trip, whether that’s relaxing in an airport lounge before departure, upgrading to an overwater villa in the Maldives, adding private transfers or using Points + Pay to reduce the cost of an entire holiday package.
“Travel is all about creating memorable experiences and Société gives members more opportunities to enjoy the little luxuries that can elevate a holiday from great to unforgettable.”
