Intrepid Travel has acquired French adventure travel company Altai Group – the company’s largest deal to date.
The deal will add more than $100 million in revenue and an additional 35,000 customers a year to Intrepid.
The move also expands Intrepid’s strategic footprint into France – one of the largest adventure travel markets on the continent – and marks the latest step in the company’s expansion into non-English speaking markets in Europe.
It will unlock further potential in Europe and allow for growth in French-speaking markets beyond France, including Switzerland, Belgium and Canada.
This is Intrepid’s second major investment in Europe, after it acquired leading Dutch tour operator Sawadee Reizen in early 2025.
Headquartered in Lyon, the Altaï Group operates nature-based, active, small group and tailor-made travel experiences through several brands, including Atalante, Altaï Travel, Copines de Voyage and Les Aventureurs.
Like Intrepid, Altaï Group is a vertically integrated business operating most of its trips across the globe through its own network of Destination Management Companies (DMCs).
“We see the French speaking market as a massive opportunity to further propel our growth and look forward to sharing our strategic vision of the world needs more Intrepid people with new, French-speaking customers,” said James Thornton, Intrepid CEO (pictured above).
Intrepid and Altaï Group both focus on nature-based adventures and trips that support local communities.
Like Intrepid, Altaï Group is B Corp certified, which means it operates with the highest levels of environmental and social standards.
