Tourism Western Australia has launched a new four part online mini series designed to help travel agents deepen their knowledge of the destination while going in the draw to win prizes.
Developed in partnership with Destination Webinars, the Western Australia mini series showcases the state’s standout experiences, from iconic road trips and premium wine regions to ancient Aboriginal culture and high end tourism products featured in the Dream Collective.
Each episode runs for less than 20 minutes and is available on demand, making it easy for agents to fit learning into their schedules. Agents who register before watching each session will go into the draw to win a $100 gift card, with one overall winner taking home a $1,000 travel voucher with BKB Holidays after completing all four parts.
Part one: Road trips
Western Australia is renowned as one of the world’s great road trip destinations, with vast landscapes, dramatic coastlines and diverse food and wine regions best explored by car. Part one focuses on how agents can help clients drive the dream in WA, highlighting scenic routes that pass pristine beaches, rugged gorges, premium vineyards and expansive outback plains.
The session is presented by Christine Poole, Trade Account Manager at Tourism Western Australia, alongside Kelly Leonard, Marketing and Tourism Development Manager for Australia’s Coral Coast.
Part two: Wine regions of Western Australia
From the Swan Valley in Perth Boorloo to the Margaret River region and beyond, Western Australia’s wine regions are defined by their natural beauty and world class winemaking. This episode explores trade ready wine tours and immersive experiences that blend gastronomy, luxury and landscape, giving agents the tools to build memorable itineraries for wine loving clients.
Christine Poole is joined by Caroline Taylor, Communications and Stakeholder Management Officer at Wines of Western Australia.
Part three: Aboriginal experiences
Part three offers agents an insight into the world’s oldest living culture through Aboriginal led tourism experiences across Western Australia. The session highlights opportunities for travellers to connect with the land and its custodians through storytelling, sacred site visits, bushcraft, art, music and dance.
Presenters include Christine Poole alongside Steven Jacobs, Director and Tour Guide at In Culture Tours and Johani Mamid, Tour Guide at Mabu Buru.
Part four: The Dream Collective
The final episode introduces the Dream Collective, a curated portfolio of elite tourism and accommodation providers that meet high standards for customer satisfaction, accessibility and sustainability. Agents will learn how to use this collection of premium tours and stays to create once in a lifetime experiences for their clients.
Christine Poole is joined by Kelsie Johnston, Sales Manager at Garde Hotel, Rebecca Penegar, Tour Guide and Director at Broome Adventure Cruises and Ian Vickers, Founder of Trek Ningaloo.
The Western Australia mini series is now available on demand in the Destination Webinars library, with agents able to watch, learn and enter to win at their convenience.
