In days gone by, it felt like a treat to be able to travel and still remain connected with friends, family and colleagues.
It’s fair to say the novelty has worn off.
Now, Aussies are finding that having the ability to remove themselves from technology, embrace nature and not be distracted by the constant ping of notifications has become the real treat.
This behaviour has led to the term ‘unplugged luxury’ being coined – the desire to achieve the status of being able to completely disconnect from technology – something being craved more and more.
We are becoming more adept at recognising when stress and burnout may be building and for a lot of us, even just a short stay away from our normal surroundings can reset the balance and really provide the antidote to the hustle of everyday life.
The modern way of living is generally done at a fast pace, we have greater expectations to contend with – from work and family life to socialising and exercise – and most of us have a lot of balls to juggle, so it’s no surprise that people’s idea of an escape has evolved around these ‘always on’ lifestyles.
Travellers are actively seeking to go offline, with limited access to devices becoming a highlight of premium travel, rather than a hindrance.
Travel is no longer about what you can add to your holiday, it’s about what you can leave behind.
There used to be a desire for perfectly curated itineraries, making sure you crammed as much as you possibly could into a trip away, but since that’s now how we live our regular lives, we’re craving the opposite.
Finding time to appreciate the simpler things in life – a good book, a picturesque walk, explore a regional town – has become a luxury given how we operate day-to-day.
More Australians are looking for experiences that give them the space to disconnect from technology and reconnect with nature.
At our Wilderluxe premium glamping site at Lake Keepit, we’re seeing this shift firsthand, with guests seeking a different kind of luxury – one centred on seclusion and the opportunity to slow down.
It’s also not just the way we travel that’s been impacted, it’s the regularity with which we do it.
Rather than letting things build as we anticipate that two-week holiday, we’re taking short breaks allowing us time out to unplug and recharge.
It’s clear that the fast-paced and digitally-fuelled nature of our lives is unlikely to change any time soon, but the push back is being seen through planned and coordinated downtime and Aussies are reaping the benefits.
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