Treasures of the South Pacific will adopt a new identity in 2027, becoming Treasures of the Pacific as the organisation broadens its focus to include tourism partners from both the South and North Pacific.
The announcement was made during an industry appreciation event in Sydney attended by more than 60 representatives from airlines, wholesalers, online travel agencies and travel media.
“The Pacific is an incredibly diverse region and our new identity will better reflect the breadth of destinations and experiences represented within our organisation,” said Richard Skewes, Treasures of the South Pacific Coordinator.
“Our airline partners, wholesalers, OTAs and travel media play an enormous role in keeping our destinations front of mind with Australian travellers. Their support makes our products more visible, more accessible and ultimately more sellable.
“While our name is changing, our commitment remains exactly the same: bringing the Pacific travel industry together, building strong trade relationships and helping our destinations grow their presence in the Australian and New Zealand markets.”
The group also reported strong trade engagement during 2026, with more than 820 travel agents registering interest in attending its events across Australia.
The organisation confirmed it will continue its roadshow and trade activity program in 2027.
Representatives from the organisation’s 11 member nations attended the Sydney event, alongside sponsors including the Pacific Tourism Organisation, Pacific Trade Invest and Fiji Airways.
The transition to Treasures of the Pacific will take place over the coming months, with further details on the organisation’s 2027 program expected to follow.
“We’re delighted to confirm that we’ll be back on the road in 2027, continuing to support our industry partners and helping travel agents discover even more reasons to sell our destinations,” added Mr Skewes.
Main image: Pictured from left to right: Onorina Fugawai (Pacific Trade Invest), Jules Miall (Fiji Tourism), Rita Mardirossian (Tahiti Tourisme), Rebecca Marchal (New Caledonia Tourism), John Nickel (Fiji Airways), Tim Martin (Pacific Trade Invest), Richard Skewes (Tourism Solomons / Tonga Tourism Authority), Caroline Brunell (Tahiti Tourisme), Anne Lee (Palau Tourism), Crystal Kranz (Cook Islands Tourism) and Caroline Potts (Vanuatu Tourism).
