Aussie travellers are being inspired to explore New Zealand more deeply, while the travel trade are being given the product, tools and confidence to sell it.
The new initiatives are thanks to a formalised a co-branded partnership between Infinity Holidays and Tourism New Zealand (TNZ).
The partnership brings together Infinity Holidays’ established agent network and wholesale expertise with TNZ’s destination knowledge, brand platform and trade support resources.
It marks a significant commitment from both organisations to grow the value of Australian tourism in New Zealand and comes as Infinity Holidays booking data reveals a 44% year-on-year surge for travel across the Tasman.
The campaign is working within two commercial phases: a volume-first focus on arrivals and room nights, and a premium-yield, higher-value-stays portion with extended itineraries.
Regional dispersal sits at the heart of both, with every itinerary designed to encourage Australian travellers to experience more of Aotearoa New Zealand, complementing time in cities such as Auckland and Queenstown with visits to destinations including Marlborough, Hawke’s Bay, Kaikōura, Te Anau, Lake Tekapo, Nelson and the West Coast.
“As a Kiwi, I know first-hand just how special New Zealand is and how much more there is to discover beyond what most Australians have seen,” said Jo Rendall, Business Leader Australia & New Zealand, Infinity Holidays.
“Watching our booking data grow 44% year-on-year, as Australians plan their trips earlier and venture further into regional New Zealand, is genuinely exciting.”
Thirteen itineraries have been curated and supported by Tourism New Zealand, spanning the North Island and the South Island, ranging from four-night city breaks to 12-night full-country self-drives.
Key packages include the ‘Best of New Zealand’ (12-night self-drive, Auckland to Queenstown via both islands), the ‘Top of the South Island Explorer’ (nine nights, Christchurch through Kaikōura, Marlborough and Nelson to Punakaiki), the South Island Explorer (nine-night Queenstown loop through Te Anau, Franz Josef and Lake Tekapo), and a suite of short breaks including Four Nights Queenstown and Auckland and Wellington by rail.
All itineraries are bookable through Australian travel agents via Infinity’s booking platform, with upscale hotel tiers available across most packages.
“This campaign is personal for me. It’s about giving more Australians a real reason to go deeper into a country that I love and making it easy for agents to take them there,” added Ms Rendall.
Infinity Holidays is activating all marketing touchpoints to drive destination interest and booking volume across the Australian travel trade.
The campaign is distributed through a dedicated co-branded landing page, targeted email marketing to Infinity’s national agent database, agent webinars and training sessions co-hosted with Tourism New Zealand, and a comprehensive suite of marketing assets including social media tiles and agent flyers, all available for agents to share with their clients.
