Tourism Fiji is celebrating another record year, with Fiji welcoming 986,367 visitors in 2025. Growth across key international markets has helped reinforce Fiji’s global appeal, alongside fresh momentum in the luxury space with recently announced developments including One&Only Fiji and The Ritz Carlton at Momi Bay.
Tourism Fiji has also unveiled the latest chapter of its Where Happiness Comes Naturally platform with a new campaign, ‘Be Fiji’. Developed with Havas, the creative positions Fiji as a place to reconnect with natural joy, inviting travellers to reset through nature, adventure, community and moments of recharge across the islands.
The campaign is rolling out globally across out of home, online video, social media and digital display, with Australian activity supported by My Fiji deals from AUD $1,449 per person, including return Fiji Airways flights and added value inclusions.
For more information, visit fiji.com.
