For every new trade booking made throughout the rest of 2026, Just You will plant a tree at one of two sites: the Maya Forest Restoration Project in Mexico, or the Tamamdt Tree Nursery in Morocco.
There is no cost to the trade and bookings are automatically registered. Agents will receive an email detailing information about the tree and its positive impact on the environment and local communities.
The initiative is part of Just You’s wider ‘Cares’ responsible tourism strategy in collaboration with Planeterra, which saw 28,000 trees planted across five sites in 2025.
This included thousands of mangroves at the Mangrove Restoration Project in Guatemala and kelp plants in Canada, as well as plantings at Mazingira Tree Nursery in Tanzania and the Umswai Valley Reforestation Initiative in India.
This year’s plantings will focus on Mexico’s Maya Forest Restoration Project (main image) including supporting efforts to improve wildlife conservation in the Mayan Forest, while the Tamamdt Tree Nursery helps ecosystem restoration and conservation in Morocco’s Safi region (above) through the cultivation of native plant species.
“We’ve always believed in the concept of changing people’s lives through travel and this new campaign is a simple way to turn every trade booking into something that gives back,” said Tom Morgan, trade sales director at Just You.
“Travel agents play a vital role in helping clients choose experiences that are not only memorable, but also considerate of local communities.
“Through this initiative, thousands of trees will be planted, demonstrating how supporting operators with an emphasis on responsible tourism can make a meaningful difference over time.”
In line with the broader G Travel Community group – which includes G Adventures – Just You’s ‘Cares’ program is part of an overarching ‘changing lives through travel’ ethos and supports various initiatives globally that focus on benefiting local communities.
Australian solo travellers can book one of Just You’s escorted tours designed exclusively for independent travellers with no single supplements and a guaranteed room for each individual guest.
Just You’s extensive program spans 100 worldwide itineraries, taking in destinations such as Asia, Africa, Europe, North America, South America, Australia, and New Zealand, with tours ranging from four to 21 days, and average group sizes of 27.
