Three of the most recognised names in Australian travel PR, communications and corporate affairs have joined forces to launch Powerhouse Communications.
Liza-Jayne (LJ) Loch, Gaynor Reid and Chris Waite are behind the new senior-led agency built to help travel, tourism and hospitality brands cut through, build credibility and turn attention into commercial outcomes.
The agency brings together three complementary specialisms – corporate affairs and government engagement, media and influence, narrative and execution – to help organisations lead with clarity, confidence and weight.
LJ, Gaynor and Chris are launching Powerhouse alongside their respective businesses – creating a senior-led advisory team built to deliver sharper strategy, stronger relationships and faster traction.
Their own consultancies will continue to operate alongside Powerhouse and provide additional resources should they be needed.
With more than 90 years of combined experience, the founders have supported some of the sector’s most prominent brands and leaders across airlines, cruise, hotels, destinations, travel tech and industry bodies.
These include Accor, IHG Hotels & Resorts, Amadeus, Flight Centre, the Australian Travel Industry Association (ATIA), Club Med, Scenic Group, Salter Brothers Hospitality and Tourism Western Australia.
“Travel brands are operating in a higher-stakes environment than ever – more scrutiny, more competition, more channels, less patience for fluff,” said LJ Loch, Co-Founder of Powerhouse Communications and the ‘Strategist’ of the team.
“Powerhouse exists for leaders who need calm advice, sharp strategy and the confidence to act – especially when reputation is on the line.”
Powerhouse Communications will offer a full suite of services across reputation, profile and performance, including:
- reputation strategy and diagnostics
- executive profiling and thought leadership
- media strategy, relations and training
- corporate and government affairs
- crisis preparedness, issues management and embedded counsel
- destination and place narrative development
- leadership presentation coaching
The agency will begin with a select portfolio of foundation clients, ensuring senior involvement, fast response, and work that is genuinely embedded.
“If you want order-takers, we’re not the right fit,” said Loch. “If you want clarity, courage and counsel that holds up in the real world – we should talk.”
Main image: (LtoR): LJ Loch, Chris Waite, Gaynor Reid
