Australian lifestyle publisher Urban List has expanded into Rome and Barcelona, launching two new city platforms in partnership with ahm travel insurance to help Australians plan smarter trips to two of Europe’s most beloved destinations.
Jacqui La’Brooy, Urban List CEO, said the expansion reflected a growing shift toward more intentional travel.
“The desire to travel doesn’t disappear during moments of disruption. But it does become more intentional. Expanding into Rome and Barcelona allows us to support that shift, helping our audience plan smarter, travel better, and get more out of every moment,” Ms La’Brooy said.
The new platforms will deliver locally-led content covering neighbourhood guides, standout dining and cultural experiences, while ahm travel insurance helps travellers feel prepared for the unexpected.
Rene Rached, Senior Executive at ahm, said the partnership was about helping Australians travel with confidence.
“We’re excited to partner with Urban List to support Australians in travelling with confidence, so they can focus on creating great travel memories,” Mr Rached said.
The Rome and Barcelona platforms form part of a broader strategy to build a connected global network of culturally significant cities, designed for travellers prioritising quality over quantity and seeking trusted recommendations outside the algorithm.
