Globus is spotlighting more than 50 small group discovery tours as travellers seek more personal ways to see the world.
The company’s Small Group Discovery tours are purposefully designed from the ground up for deeper local access and authentic encounters.
New research from MMGY Travel, commissioned by the Globus family of brands, shows that small group touring is the most appealing travel style for 55 per cent of travellers, signalling a growing appetite for experiences that feel more personal, flexible and immersive.
For 2026, Globus is offering more than 50 Small Group Discovery itineraries worldwide, with groups averaging just 15 guests in Europe and 18 globally.
With fewer travellers, these new Small Group Discovery tours invite travellers to experience the world in ways larger groups can’t – from family-run farms and artisan workshops to hidden neighbourhood taverns and exclusive cultural experiences.
“Travellers are realising that tours are a leap forward from DIY,” said Johanna Raeder, head of marketing Asia Pacific, Globus family of brands.
“And small groups unlock a completely different kind of travel – one where doors open more easily, experiences feel more personalised and every moment is designed to deliver more discovery with less stress.”
Among the most popular Small Group Discovery itineraries are journeys through Italy, Ireland and Japan.
NEW Ireland Unveiled: Beyond the Blarney (10 days) This new itinerary ventures beyond Ireland’s famous landmarks to uncover the traditions, flavours and communities that define the Emerald Isle.
Enchanting Italy (9 days) From Rome’s legendary streets to hill towns of Tuscany, this tour invites travellers to experience the country’s culture and cuisine through intimate encounters.
Majestic Japan (11 days) In Japan, smaller groups unlock immersive cultural encounters that bring centuries of tradition to life.
Across Globus’ Small Group Discovery tours, these three standout small-group moments aren’t to be missed:
# Walking Rome like a local. A stroll through the Eternal City includes stops at neighbourhood venues to sample regional specialties – experiences possible only with a smaller group.
# Cooking Tuscany classics together. In Monteriggioni, guests join a private cooking class inside the medieval village walls before sitting down to enjoy their handmade dishes.
# Learning Japan’s most beloved street food. Travellers prepare Hiroshima-style okonomiyaki during a hands-on cooking experience celebrating one of Japan’s most iconic dishes.
“With fewer travellers, the doors open wider,” added Ms Raeder. “You connect more easily with locals, explore and stay in places larger groups can’t reach and experience destinations in the ways that feel most authentic.”
Visit the Travel Advisor Portal or dedicated advisor Facebook page.
