Small-ship cruise line Azamara Cruises has unveiled a new partnership with Approach Guides as part of its 2026 Travel Partner Appreciation Month celebrations.
Running throughout May, the initiative introduces co-branded digital marketing tools designed to help travel advisors promote Azamara Cruises itineraries, destinations and offers more easily to clients.
The new platform allows advisors to instantly personalise ready-made “content experiences” with their own branding and contact details before sharing them directly with customers.
Dondra Ritzenthaler, CEO of Azamara Cruises, said travel advisors remain central to the cruise line’s continued growth strategy.
“Their expertise, passion, and dedication shape the Azamara experience,” Ritzenthaler said.
“This partnership with Approach Guides is designed to give advisors intuitive, high-impact tools that make it easier than ever to connect with clients and drive bookings.”
Powered by Approach Guides’s content optimisation technology, the collaboration marks the first stage of a broader initiative aimed at delivering more user-friendly digital tools to Azamara’s travel trade partners.
Victoria Chigwidden, Director of Sales Australia and New Zealand, said the platform would particularly benefit smaller agencies with limited marketing resources.
“This exciting new tool has been developed to help our partners elevate their marketing presence with speed and ease,” Chigwidden said.
“It provides a real opportunity for small teams who may not have dedicated marketing resources, enabling them to create an online presence quickly and effectively while promoting Azamara to their clients.”
The launch forms part of Azamara’s broader Travel Partner Appreciation Month campaign, which also includes advisor incentives, giveaways and expanded support initiatives.
Travel advisors can access the platform through Azamara Inspires Platform.
