Cruise tourism has taken centre stage at the Australian Tourism Exchange in Adelaide this week, with Cruise Lines International Association and the Australian Cruise Association promoting Australia’s growing cruise potential to international tourism buyers and industry leaders.
As part of a partnership with Tourism Australia, the two organisations shared a joint presence at Australia’s largest annual travel trade event, using the platform to connect with travel buyers, tourism operators, regional tourism organisations and government representatives.
More than 2,700 delegates attended Australian Tourism Exchange, including 730 buyers and travel agents from 32 countries, alongside 1,400 Australian tourism representatives from 674 organisations.
Over the course of the week, delegates participated in more than 55,000 scheduled business meetings aimed at driving future international visitation to Australia.
Joel Katz, Executive Director Australasia for Cruise Lines International Association, said the event was an important opportunity to ensure cruising remained part of broader tourism and visitor economy discussions.
“ATE provides a valuable platform to ensure cruise remains visible within broader tourism and visitor economy discussions,” Katz said.
“CLIA’s participation helps strengthen relationships across the tourism sector and reinforces the value cruise delivers to destinations, regional economies, and international visitation.”
The strong presence of the cruise sector at the event comes as Australia continues rebuilding international tourism and positioning itself as a leading destination for cruise travellers across the Asia-Pacific region.
