Webjet Group has appointed Brent Novak as Chief Commercial Officer, creating a new executive role as the business strengthens its focus on commercial performance and profitable growth.
Mr Novak will join Webjet in January and will report to Nicole Sheffield, Group CEO and Managing Director.
He will lead commercial strategy across the group, with responsibilities spanning distribution, pricing, product and supplier partnerships.
He brings more than 20 years of travel industry experience across Australia, Canada and the UK, covering both leisure and corporate travel.
His career has included senior positions with Flight Centre, Flight Centre Business Travel, Corporate Traveller and FCM Travel.
Most recently, Mr Novak was General Manager of Flight Centre Australia, overseeing more than 330 locations and more than 2,000 frontline employees.
During his career, he has held profit and loss responsibility for businesses ranging from around $200 million to more than $5 billion in annual transaction value.
“Brent brings deep travel industry knowledge, strong commercial experience and a proven track record of turning strategy into sustainable growth and stronger performance,” Ms Sheffield said.
The appointment follows the arrival of Marcus Williams as Chief Customer Officer in October.
Webjet said the two executives will support its wider strategy around customer growth, data, AI and technology, with Mr Williams focused on digital channels, product experience and customer lifetime value.
