Outdoor Explorers are travellers who feel most alive in nature. They seek national parks, remote regions and wildlife rich landscapes where connection comes through movement, effort and the rhythm of the outdoors.
In the Australian market this is one of Destination Canada’s most valuable segments. Outdoor Explorers represent 2.6 million Australians and strongly align with Canada’s core strengths, from mountains and forests to wilderness journeys and water based adventure . They also show strong intent to visit Canada, with high interest across all seasons and are particularly drawn to lesser known places and experiences that feel authentic and uncrowded.
Canada offers an extraordinary canvas for this style of travel, from coastal fjords to tundra plains, alpine ranges and boreal forest.
Learn more about what Canada has to offer Outdoor Explorers by clicking on a region of the map.
