Unforgettable Travel Company has launched Unforgettable Asia, a new luxury travel specialist designed to help agents plan and book complex itineraries across the region.
The launch follows a 226 per cent increase in Asia travel enquiries between 2022 and 2025.
The UA brand offers 50 itineraries across 11 destinations, including Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo and Indonesia. Additional destinations are planned for late 2026 and 2027.
Travel agents now account for 54 per cent of the company’s Asia bookings. Unforgettable Asia aims to support this growing demand through personalised trip planning, local destination experts and end-to-end booking assistance.
Services include private transfers, luxury accommodation, expert guides and 24-hour in-destination support.
Agents also receive access to destination guides, regular updates and selling resources through a dedicated partnerships team.
The collection focuses on immersive cultural experiences and slower-paced travel. Highlights include private temple experiences in Japan, exclusive museum visits in Singapore and tea tastings with local experts in Taiwan.
Featured itineraries include a 12-night South Korea and Japan Wellness Journey from $18,872 per person. A 10-night family adventure through Japan starts from $10,440, while a nine-night South Korea itinerary for families with teenagers starts from $9,928.
Other options include a 10-night culinary journey through Malaysia and Thailand from $7,136 and a 14-night Mekong adventure from Laos to Cambodia from $16,304 per person.
Co-founder Graham Carter said the new specialist would simplify the challenges of selling multi-destination Asian holidays. He highlighted the importance of combining local knowledge with reliable operational support for travel advisors.
