Azamara Cruises have announced a new exclusive partnership with Premier Golf, a leading provider of luxury golf travel experiences worldwide.
The partnership launches with 23 sailings across some of the world’s most sought-after golf destinations.
A major focus of the program will be Asia, aligning with Azamara’s newest deployment featuring immersive itineraries throughout Japan, South Korea, Hong Kong and Southeast Asia.
As part of the partnership, travel advisors will earn 10% commission from Premier Golf on the value of their client’s golf package.
There will also be a dedicated Premier Golf chapter within the Azamara World Academy, providing travel advisors with specialised training, resources and tools to confidently promote and sell golf-focused cruise vacations.
Some of the best courses in the world will be available to play through the packages curated by Premier Golf on select Azamara Golf Cruises in 2028.
These will include Seven Mile Beach GC in Tasmania, Cabot Bordeaux GC in France, New South Wales, Valderrama in Spain, Tokyo GC in Japan, Royal Portrush in Northern Ireland (main picture), Kingsbarns in Scotland and Old Head of Kinsale in Ireland.
Designed for enthusiasts, PGA professionals, golf clubs and affinity groups, the new program combines Azamara’s destination-rich itineraries with Premier Golf’s expertise in creating memorable golf experiences.
Guests will enjoy access to renowned courses, dedicated golf-focused programming onboard and optional pre- and post-cruise golf resort stays that extend the journey beyond the ship.
“Golf and travel have always shared a spirit of discovery and this partnership brings those passions together in a way that perfectly complements Azamara’s approach to exploration,” said Dondra Ritzenthaler, Chief Executive Officer of Azamara.
“Working with Premier Golf allows us to offer guests unique access to some of the world’s most celebrated golf destinations while enjoying the comfort of our intimate ships, longer stays in port, and deeper connections to the places we visit.”
Each sailing will feature an onboard PGA Professional along with a variety of golf-themed activities and social events, including:
- Golfer welcome and farewell celebrations
- Golf-focused lectures, talks, and educational sessions
- Social gatherings designed to connect guests who share a passion for the game
- Curated golf experiences ashore
- Optional pre- and post-cruise resort golf packages.
“Our program will take our guests to places no golf travel program has reached in quite this way before,” said Jason Vallee, Chief Operating Officer, Premier Golf.
“For the travel advisors who have supported Premier Golf throughout our history, this partnership opens up a compelling new product that we are confident their clients will love.”
Additional details, sailing information and bookings will open in the coming months.
