Brand USA has launched a new Get Facts. Get Going. Toolkit to help travel advisors answer client questions about visiting America with confidence.
Designed for tour operators, travel advisors, airlines, destination marketers, business travel and international meeting planners and media, the toolkit includes approved messaging, creative assets and access to verified sources.
Launched at IPW 2026 and IMEX Frankfurt, Get Facts. Get Going. is an always-on initiative that provides clear, up-to-date information on visa and entry policies, fees and other key aspects of visiting the United States.
“The travel trade is one of our most important partners in inspiring international travel to the United States,” said Malcolm Smith, senior vice president, global markets & chief trade and product development officer at Brand USA.
“Get Facts. Get Going. provides travellers with clear, reliable information and this new toolkit extends that effort by putting those resources directly into the hands of the industry professionals travellers trust most.
“Together, we can help more visitors feel informed and confident to book the United States.”
WHAT IS IN THE TOOLKIT
- Approved messaging and copy for use across channels and markets
- Get Facts. Get Going. logos
- A :30 video
- Social graphics and content
- Platform design and photography guidelines
All assets point travellers to VisitTheUSA.com/entry, the primary resource for verified travel guidance.
The platform is built to evolve over time, adding answers, sources and practical guidance as new questions and travel topics arise.
Toolkit materials and the platform page are available in multiple languages to support partners across global markets.
Brand USA encourages partners to integrate Get Facts. Get Going. across their owned channels, including websites and FAQ pages, social media, newsletters, trade communications and media and spokesperson support.
The guidance is straightforward: keep the focus on travel planning and preparedness, use the approved language wherever possible, correct misperceptions briefly and factually, and direct travellers to official government sources for current requirements.
For more on Brand USA, visit TheBrandUSA.com. U.S. travel ideas and trip planning resources are available at AmericatheBeautiful.com.
