&Beyond has partnered with Approach Guides to launch a new collection of digital tools designed to help travel advisors inspire clients, personalise conversations and generate enquiries.
The partnership includes 10 ready-to-share content experiences and a co-branded &Beyond website.
Registered advisors can personalise the material, share it directly with clients and have resulting enquiries routed back to them.
The content has been designed around different traveller interests and occasions, including first-time safaris, family travel, honeymoons, milestone celebrations, the Okavango Delta, the Galápagos, the Peruvian Amazon and journeys combining safari and coastal experiences.
Nicole Robinson, &Beyond Chief Marketing Officer, said the partnership was intended to help advisors bring the brand’s experiences into client conversations in a more intuitive way.
“What &Beyond’s partnership with Approach Guides does is allow travel advisors to carry that invitation forward in a way that feels intuitive and true to the experience itself,” Ms Robinson said.
Advisors can also direct clients to personalised versions of the &Beyond website, while continuing to manage the relationship and any resulting enquiries.
Ryan Powell, &Beyond Chief Operating Officer for Sales and Touring, said the tools would give advisors more confidence when presenting the company’s range of experiences to clients.
&Beyond and Approach Guides will host a webinar today (October 29) to demonstrate the new content and explain how advisors can use it to support client engagement and enquiries.
