For more than 80 years, Trafalgar has built its reputation around connecting travellers more deeply with the places they visit.
Now, the global guided travel leader is entering a new era, bringing together a broader spectrum of travel experiences under one brand, with Premium, Classic and Saver offerings designed to appeal to more travellers, occasions and budgets.
To help bring this expanded proposition to market, Trafalgar is partnering with Approach Guides to put travel agents at the centre of its new era of growth.
As the first mainstream guided travel company offering the full Approach Guides solution, Trafalgar is equipping agents with both ready-to-share, co-branded content experiences and their own personalised Trafalgar websites.
Together, these tools help agents turn travel inspiration into meaningful client conversations, qualified inquiries and bookings. The technology is free to agents and available immediately.
“This new era for Trafalgar is about creating more opportunity – for travellers, for agents and for our business,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands.
“As we expand what Trafalgar represents, we want to give agents the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant.
“Approach Guides helps us extend the power of the Trafalgar brand directly into the agent-client relationship.”
Trafalgar is going beyond traditional agent marketing support, providing a turnkey solution that seamlessly transfers their marketing expertise to agent partners.
Whether sharing an inspiring destination story or a specific itinerary, agents can personalise Trafalgar’s marketing content and website pages with their own branding and contact information in seconds.
They can then share them through email, social media and direct client communications, keeping the agent at the centre of every interaction while ensuring private inquiries come directly back to them.
“Travel brands make significant investments in creating exceptional marketing, but much of its potential goes untapped when agents don’t have an easy way to put it to work,” said Jennifer Raezer, Founder and CMO of Approach Guides.
“Trafalgar is changing that by making agents activation part of its growth strategy – ensuring its investment reaches beyond the brand’s own marketing channels and into the client relationships that ultimately drive sales.”
Travel agents can immediately begin personalising and sharing Trafalgar’s co-branded content and website experiences at inspires.to/trafalgar.
To help agents get started, Trafalgar and Approach Guides are hosting an interactive webinar, walking agents through how to personalise and share content, generate client enquiries and make the most of the platform.
The webinar will take place this Thursday November 5 at 10AM (AEDT).
Australia and New Zealand agents can register here: https://streamyard.com/watch/vC857EzbWZ6h.
