The local iteration of this global roadshow series will take place in Perth (July 29), Adelaide (July 30) and the Gold Coast (July 31).
As part of the event, Brand USA will present a panel discussion – ‘Beyond the Map: A deep drive into the USA’s iconic highways and backroad adventures’.
“This roadshow series will bring together 20 U.S. destination and product partners to help travel agents gain deeper destination knowledge, while giving them practical tools to sell self-drive holidays across the USA,” said Suzy Shepard, Brand USA’s Senior Director, Global Trade Development (APAC).
“Beyond the Map will offer valuable insights into the depth and variety of experiences that make road tripping across the USA so rewarding.”
‘Beyond the Map’ will be moderated by Brand USA, and will feature representatives from the Arizona Office of Tourism, Visit California, Travel Oregon and the New York State Division of Tourism, who will explore the rich tapestry of the country’s landscapes, history and culture.
Panellists will share the advantages of driving the USA’s iconic highways and byways, uncover hidden gems best explored by road and unpack the cultural significance of road travel in the USA.
The roadshow events will offer travel agents an opportunity to discover the diversity and accessibility of self-drive holidays across the USA, while also building their skills in planning, selling and booking these experiences.
Event Highlights:
- 20 exhibitors, including Los Angeles Tourism, Visit Seattle, Travel Oklahoma, Colorado Tourism Office, Sports Where I Am, United Airlines and more.
- Open marketplace format allowing for one-on-one networking with destinations and product partners.
- A pit stop-themed interactive quiz to test agents’ U.S. road trip knowledge, with great prizes up for grabs.
- A major prize will be given away at each roadshow, courtesy of United Airlines.
- ‘Beyond the Map’ panel discussion, with speakers from the Arizona Office of Tourism, Visit California, Travel Oregon and the New York State Division of Tourism.
“United continues to lead the airline industry on implementing new technologies to improve the customer experience and offers more nonstop flights from Australia to Continental USA than any other airline – the perfect way to start or end your Great USA Road Trip”, said Tim Wallis, United Airlines Regional Sales Manager for Australia, New Zealand and Tahiti.
| PERTH | Tue 29 July 5:30pm | Crown Perth – Crown Ballroom | Register Now |
| ADELAIDE | Wed 30 July 5:30pm | Hotel Grand Chancellor Adelaide – Hindley Ballroom | Register Now |
| GOLD COAST | Thu 31 July 5:30pm | Mantra on View, Surfers Paradise – Boulevard Ballroom | Register Now |
Spaces are limited and there is no registration fee.
