Thousands queued down Chapel Street to secure coveted rewards for just 1 Point when the store last opened in 2023.
The pop-up phenomenon will launch on Pitt Street in Sydney on August 22, with Brisbane and Melbourne dates to be announced.
Each 1 Point Rewards Store pop-up will run for one day only, giving Velocity the chance to redeem just 1 Velocity Point for hundreds of premium consumer products, including:
# Dyson Airwrap™ multi-stylers
# WellCare LED Face Masks
# Prada Paradoxe and Burberry Hero fragrances
# Bose QuietComfort headphones
# Virgin Australia flights and Lounge access.
“Velocity is all about getting our members to rewards faster and the 1 Point Rewards Store puts the spotlight on that,” said Nick Rohrlach, CEO of Velocity Frequent Flyer.
“With Velocity, earning Points is easy and fast. You don’t need to spend big or wait long for your next reward – spending daily on things like your morning coffee, a tank of fuel, weekly grocery shop or mobile phone bill could get you there in no time.”
How it works
From a mystery prize carousel and claw machines to Myer reward shelves lined with sought-after products, each store offers playful ways to claim rewards.
Virgin Australia cabin crew will be on hand to guide members, alongside live DJ sets to keep the energy high.
# Doors open 8:00am sharp in each city
# Redeem 1 reward per member, per location
# Just 1 Point is deducted from your Velocity member account in-store
# No Points? No problem. Virgin Australia crew will help you earn on the spot.
Velocity Points can be earned quickly across an extensive partner network, including 7-Eleven, AGL, DiDi, DoorDash and more.
Members can also transfer Points from credit cards and Flybuys or accelerate earning through Family Pooling – unlocking rewards faster.
From just 5,900 Points (plus taxes, fees and carrier charges), members can book a one-way Virgin Australia Economy Reward Seat from Sydney to Melbourne, use Points + Pay to reduce fares or redeem Points for hotels, holiday extras and more.
Points can also be redeemed for a vast selection of products, including gift cards, wine and online shopping at Myer.
www.velocityfrequentflyer.com.
