Destination British Columbia has unveiled six new destination brands under its refreshed Super, Natural British Columbia® parent brand – and agents can discover them first-hand in an upcoming webinar.
Scheduled for 1 October 2025, the Canada Specialist webinar will run at 8.30am and 12noon AEST, and 11.30am and 3pm NZT, with support from Air Canada.
The session will be hosted by Joanne Motta, Destination BC’s Manager for Australia and New Zealand, who will provide an insider’s guide to the new experiences along with practical itinerary suggestions.
The six new destination brands highlight the diversity of British Columbia’s landscapes and adventures:
- Rainforest to Rockies
- The Great Wilderness
- Nature’s Heartland
- The Birthplace of Adventure
- Valleys & Vineyards
- The Infinite Coast
Each brand captures a unique side of BC, from snow-capped peaks and vineyard valleys to dramatic coastlines and ancient rainforests, giving travellers clear pathways to experiences that match their interests.
The 30-minute session will also share updates from Air Canada, ensuring agents are equipped with the latest product knowledge when planning Canada itineraries.
Travel advisors who aren’t yet Canada Specialists are encouraged to sign up at canadaspecialist.com.au to unlock tailored training and resources.
REGISTER HERE
