Respected Australian PR agency Linkd Tourism has been selected to join a prestigious global alliance.
Travel Lifestyle Network (TLN) is a group of independent, award-winning public relations and marketing agencies specialising in travel, tourism and lifestyle.
The appointment brings the network to 25 member agencies, with one agency selected to represent each region.
Established more than 20 years ago, TLN connects local expertise with international reach, helping member agencies collaborate on campaigns, share insights and create opportunities for their clients across markets.
Linkd Tourism’s membership strengthens its ability to support clients internationally while contributing its expertise, relationships and creative thinking to the wider network.
“It is an absolute honour to be invited to join an alliance we have long admired,” said Kylee Kay, Managing Director of Linkd Tourism.
“TLN brings together some of the world’s finest PR agencies, including Zapwater Communications in the United States, GHC Asia in China, Hong Kong & Singapore, GroupExpression in Europe and Actimedia PR & Digital in India.
“We look forward to building meaningful partnerships and creating new opportunities for our clients.”
The appointment follows a strong year of industry recognition for Linkd Tourism, with more than six award finalist placements, including Mumbrella’s PR Agency of the Year, Hashtag Awards Best Integrated Social Campaign and the Australian Society of Travel Writers’ PR Campaign of the Year.
“Being invited to join this outstanding group is a testament to the talent, creativity and dedication of the Linkd Tourism team,” said Emma Prineas, General Manager of PR & Marketing at Linkd Tourism.
“This recognition reflects the work we are delivering for our clients and joining TLN gives us an exciting platform to build on that momentum.”
David Zapata, Executive Chairman of Travel Lifestyle Network and CEO of Zapwater Communications, welcomed the appointment.
“Linkd Tourism’s spirit of innovation, strong client results and collaborative approach make it an excellent fit for TLN,” said Mr Zapata.
“Our network thrives when exceptional agencies bring their local knowledge and fresh perspectives to shared opportunities.”
Main image: Linkd Tourism Managing Director Kylee Kay (far right) with members of Travel Lifestyle Network ACAP at IMM Asia
