Travel commerce platform BYRDLI has launched its first international destination partnership outside of the United States.
‘Hong Kong: A City of Moments’ brings one of Asia’s most dynamic cities to life through the lens of Australian creator, and platform superuser Lola Hubner.
The campaign marks BYRDLI’s first destination partnership in Asia – a milestone moment for the Australian founded platform as it continues expanding its network of creator-led Travel Clubs and tourism partnerships worldwide.
Lola has been exploring Hong Kong and building out fully bookable travel products in real time on her BYRDLI Travel Club.
She has been showing her audience how the city can be experienced in two ways: as a week-long destination in its own right, or as a powerful 48-hour stopover that transforms a long-haul journey into an unforgettable city experience.
“Hong Kong surprises you at every turn. Street food one moment, harbour views from a rooftop the next,” said Lola. “What I love most is how much you can experience in such a short time.”
Every hotel stay and experience from Lola’s trip was added directly to her BYRDLI Travel Club, allowing her audience to book the same journey for themselves.
“Hong Kong has always been a city that reveals itself through moments, the first view of Victoria Harbour, a neighbourhood restaurant, the skyline coming alive at night,” commented Karen McMillan, Director, Australia, New Zealand and South Pacific, Hong Kong Tourism Board.
“Partnering with BYRDLI allows us to showcase Hong Kong through a fresh, contemporary lens, where those moments are not only shared, but instantly bookable.”
Through the campaign, travellers can now:
- Explore Lola’s Hong Kong Travel Club
- Book the same hotels and experiences featured in her trip
- Plan either a 48-hour stopover or a week-long stay
- Access BYRDLI’s concierge team for personalised planning, itinerary changes and 24/7 in-destination support
“Hong Kong is one of those cities that delivers extraordinary experiences quickly,” said Vanessa Richards, Co-Founder of BYRDLI.
“You leave feeling like you’ve lived a hundred moments. For our ANZ community it’s also one of the world’s great gateway cities, the entry point into Southeast Asia and Europe and a destination worth staying for.
“This campaign lets travellers experience Hong Kong through someone discovering it in real time, and book those moments instantly.”
