Significant investment has gone into a series of TV commercials, sponsor billboards and integrations within the ‘Summer of Tennis’ broadcast including Nine Radio and Wide World of Sports coverage nationally across metro and regional markets.
The ‘Are You Ready’ television commercial is backed by the Aussie anthem – INXS’s New Sensation.
“This is a call to start the year by leaning into fresh energy and planning an unforgettable adventure with Journey Beyond,” said Justine Lally, Executive General Manager Marketing at Journey Beyond.
“Its uplifting message about embracing life makes it the perfect soundtrack for new travel adventures. ‘Are You Ready to Journey Beyond?’
“We know that travel is more than a destination. It’s the people you meet, the experiences you share and the moments that linger long after you’ve returned home.
“Travel isn’t about ticking destinations off a map. It’s grounded in expertise, delivered with a genuine smile and filled with the unexpected along the way, it’s the way we Journey Beyond.”
The campaign begins with the United Cup in Sydney and Perth and runs through to the Australian Open from January 12 to February 1.
“We look forward to working with our retail and trade partners on how they can get involved and leverage this activity. I encourage you to reach out to the Business Development team to explore opportunities,” said Alicia Triggs, Executive General Manager Sales and Partnerships at Journey Beyond.
Journey Beyond has released significant savings with early bird offers on The Ghan and Outback Spirit tours including:
The Ghan – Adelaide – Darwin – save up to $1,000 per couple, $3,390 per person based on Gold Twin travel in March 2027.
