Imagine Cruising has appointed Pam Nielsen as Head of Trade Partnerships, strengthening the company’s commitment to supporting and growing its travel trade network across Australia and New Zealand.
Alex Sirman, Imagine Cruising Australia Managing Director, said Ms Nielsen’s experience and connection to the trade made her a fantastic addition to the team.
“We are excited to have her leading our trade partnerships strategy as we continue to grow across Australia and New Zealand,” Mr Sirman said.
Ms Nielsen brings more than 20 years of experience driving commercial growth and building strategic partnerships across the travel and tourism sector. Most recently she held the role of Sales Manager Australia and New Zealand for Virgin Voyages, where she played a key role in expanding the brand’s presence and deepening engagement with travel advisors throughout the region. Prior to this she worked with Journey Beyond, helping drive trade growth across some of Australia’s most well-known travel experiences.
In her new role, Ms Nielsen will lead Imagine Cruising’s trade strategy, focused on expanding business-to-business partnerships, strengthening advisor engagement and delivering long-term value for agency partners.
