Tourism Ireland is bringing its roadshow back to Australasia this November.
Visiting Auckland, Melbourne, Sydney and Perth, the multi-city roadshow will showcase how the island of Ireland continues to evolve as a must-visit destination for Australasian travellers.
Inspired by Tourism Ireland’s latest campaign, Ireland Goes Beyond, the initiative will highlight the depth and diversity of experiences across the island, from hidden gems and rich cultural immersion to premium and bespoke travel offerings.
The mission is designed to equip travel advisers with fresh product knowledge and compelling new reasons to recommend Ireland to their clients.
Attendees can expect an engaging and interactive evening that reflects the true spirit of Ireland, including live traditional Irish music and dance, networking opportunities with Irish tourism partners and the chance to win some exciting prizes.
The events will take place from 4:30pm – 7:30pm across the following cities, venues and dates:
- Melbourne – Cargo Hall – November 24
- Sydney – The Watersedge – November 26
- Perth – Moana Hall – November 30
Tourism Ireland will be joined by a diverse delegation from the island of Ireland, including hotels, DMCs, and experience providers including:
- AC Tours Ireland Ltd.
- Aran Island Ferries
- Game of Thrones Studios
- Giants Causeway
- Kildare Village
- Moloney & Kelly
- Newbridge Silverware Experience
- The Ashe Hotel & Manor West Hotel Group
- Titanic Belfast
Tourism Ireland will also be joined by Brendan Vacations, Collette, Globus Family of Brands and The Travel Corporation (TTC).
“Our ‘Ireland Goes Beyond’ Roadshow provides a valuable opportunity to connect our partners from Ireland with key Australian and New Zealand travel advisers,” said Sofia Hansson, Tourism Ireland’s Manager for Australia and New Zealand.
“This year, we are showcasing a variety of unique experiences available across the island and encouraging travel agents to look beyond the traditional highlights and discover new stories to share with their clients.
“Australia and New Zealand remain a highly valuable market for tourism to Ireland. ANZ visitors are known to stay longer, travel regionally and seek out immersive experiences, making them an excellent match for the evolving tourism offering across the island.”
