Virtuoso have appointed Kara Glamore as General Manager, Australia & New Zealand.
Ms Glamore joins Virtuoso having held senior regional roles in cruise and retail sectors, most recently as Vice President ANZ (Regional GM) at Carnival Cruise Line.
Her appointment comes as Greg Treasure steps into retirement following more than two years heading up the region for Virtuoso. She will be based in the company’s Sydney office.
In her new role, Ms Glamore will hold strategic, financial and operational accountability for Virtuoso’s Australia & New Zealand region, driving its co-creation approach with the network’s member agencies, preferred travel partners and global leadership to accelerate growth and elevate the brand among high-end travellers.
Currently, Virtuoso’s in-market presence includes 61 agency members, 1,600 travel advisors and a portfolio of preferred partners.
With more than two decades of sales and marketing leadership experience, Ms Glamore most recently led Carnival Cruise Line’s Australia & New Zealand business through one of the most challenging periods in the industry’s history.
Prior to Carnival, she served as Director of Marketing and PR, Asia Pacific for Stayz (Expedia Group), where she led the transition of the Stayz (Australia) and Book a Bach (NZ) brands to the global VRBO brand.
“Kara comes to Virtuoso with strong leadership qualities around brand positioning combined with commercial acumen, strategic brand expertise, a keen understanding of traveller preferences and deep credibility with the travel trade, making her an ideal choice to lead one of our most sophisticated luxury markets,” said Michael Londregan, Virtuoso Senior Vice President, Global Markets.
“Kara’s arrival comes as we say goodbye to Greg Treasure, who has been an outstanding presence within the region, helping further cement Virtuoso’s leadership position within Australia and New Zealand.”
