Visit Maldives Corporation has signed a partnership agreement with Luxury Escapes to officially represent the Maldives in Australia and New Zealand, timed to coincide with the launch of new direct flights between Melbourne and Malé.
The Memorandum of Understanding was signed at Luxury Escapes headquarters in Melbourne on May 15 by Ibrahim Shiuree, Visit Maldives Corporation CEO and Managing Director, and Adam Schwab, Luxury Escapes Co-Founder and CEO.
Mr Schwab said the partnership came at an exceptionally exciting time for the destination.
“Luxury Escapes is excited to be working alongside Visit Maldives to amplify the destination’s presence in the market through integrated consumer, trade and media initiatives that will inspire travellers as we together showcase the very best of the spectacular Maldives experience,” Mr Schwab said.
Mr Shiuree said Australia remained a key focus market for the destination.
“Through this collaboration, we aim to inspire more travellers and deepen connections with the trade and consumer markets,” Mr Shiuree said.
Under the agreement, Luxury Escapes will lead trade engagement events, retail campaigns, destination showcases and a dedicated Maldives feature on Luxury Escapes TV. The program also includes a familiarisation trip for media representatives on the new direct flight from Melbourne, travel agent training sessions, webinars and targeted digital and print marketing campaigns.
