New CEO Named As The Evolution Continues

Evolution Travel Collective (ETC) has announced that co-founder Ingrid Berthelsen has been appointed Chief Executive Officer.

The move formalises a leadership structure that reflects the way the business has naturally evolved over time.

Fellow co-founder Pete Rawley will continue to play a key role within the business, supporting partner growth, industry engagement and ETC’s growing consultancy offering.

Rawley said the decision reinforces the strengths each founder brings to ETC.

“As ETC has grown, Ingrid has increasingly taken on the overarching leadership responsibilities that align with a CEO role – from commercial oversight to partner management and the strategic direction of the business.

“This step recognises the role she has already been fulfilling and it positions the business strongly for the future.

“With our expanded services, including the recent introduction of our National Account Manager (NAM) offering, ensuring clear leadership alignment is important as we continue to evolve.”

Berthelsen said she was excited to move into the CEO role as ETC enters its next phase of growth.

“ETC has grown significantly over the past eight years and we are proud of the reputation we’ve built for strong industry relationships and high-quality service.

“Formalising the new leadership structure allows us to keep scaling with confidence and clarity.

“Our multi-BDM representation model, trade PR services and NAM offering give partners more choice than ever.

“We remain focused on delivering commercial results and supporting the success of our partners across Australia and New Zealand.”

http://www.evolutiontc.com.au