The new initiative reflects the company’s commitment to turning the holiday of a lifetime into a lifetime of holidays, by making every trip count and every point more meaningful for those who choose to holiday with Royal Caribbean, Celebrity Cruises and Silversea.
“Points Choice is designed with our guests at the centre,” said Jason Liberty, chairman and CEO, Royal Caribbean Group.
“Our guests are exploring more of our brands than ever before and we believe our loyalty experience should grow with them.
“Points Choice gives every guest the power to direct their loyalty points within our family of brands where they will have the biggest impact for them.”
Launching this month, Points Choice seamlessly connects the Royal Caribbean Group loyalty programs including Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society.
A guest sailing with one brand can now apply their earned points to any of the three programs – continuing to build status where they prefer or accelerating their status in a program they’re curious to explore.
Points Choice builds on the success of Royal Caribbean Group’s Status Match program – introduced in May 2024 – which allows loyalty members from its family of brands to enjoy equivalent tier status across all three brands.
This means guests keep their hard-earned benefits when they sail with any brand in the Royal Caribbean Group family. Together, Status Match and Points Choice create the most integrated and rewarding loyalty ecosystem in the industry.
Royal Caribbean Group’s Points Choice program highlights:
- More Flexibility & Choice: Guests can apply earned points to the loyalty program of their choice, helping them build status with their preferred brand while enjoying status match across the family of brands.
- Earning Points: Members continue earning points as they do today, with the option to move points up to 14 days after their sailing. Guests can make their choice online, putting control right at their fingertips.
- Effective Date: Available on sailings departing on or after January 30, 2026.
